In an increasingly interconnected world, brands must evolve to meet the shifting demands of consumers and navigate the complexities of fast-changing digital ecosystems. 

Campaign Spotlight Hong Kong 2025 will bring together over 120 senior executives from more than 90 companies to explore the future of marketing in one of Asia's most dynamic markets. This one-day event will address key topics shaping the industry, including bridging the digital divide in the Greater Bay Area, engaging affluent Chinese entrants transforming Hong Kong’s economy, harnessing generative AI to streamline marketing operations and the country’s finance sector marketing outlook.