ABOUT THE EVENT
From a global health crisis to an economic slowdown felt around the world, these have been turbulent times. Rapid shifts in technology, media consumption, and consumer behaviors have created an environment requiring resilience and the ability to adapt to constant change has never been more important.
The best marketers are now embracing adaptation and reinventing their approaches for changing times. They’re strategically strengthening their brands while maintaining creativity and relevance across channels. And they’re definitely not skimping on meaningful engagement with audiences while keeping pace with emerging technologies. Campaign Spotlight Hong Kong will provide pointers, action plans, and insights to help marketers develop remarkable resilience - the ability to withstand challenges and maximize opportunities arising from an evolving landscape.