About the Event
The marketing industry is no stranger to ‘digital transformation’ and the way the digital economy evolves as new solutions and new behaviors push marketing, branding, and advertising professionals to stay on. With China's reopening occurring the biggest event for 2023's economic rebound. Channels of interaction, engagement and transaction would now need to cater to physical, digital or hybrid forms as expected by customers across the region. This is a daunting task for marketers in times of uncertainty to pull off a cost-efficient omnichannel marketing strategy. We invite you 'towards a digital powerhouse' together!